The tipping POINT
Finally got the time to read "The Tipping Point: How Little Things Can Make a Big Difference" by Malcom Gladwell - a tremendous bestseller for over three years and counting. Described as one of Time Magazine's 100 Most Influential People, author and New Yorker Magazine journalist Malcolm Gladwell has the uncanny ability to interpret research findings and tantalizing theories in sociology and other fields and apply them to business and organizational problems to generate value.
The phrase tipping point is a term that refers to that dramatic moment when something unique becomes common. As best described in Gladwell's book, "The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of other mysterious changes that mark everyday life it to think of them as epidemics. Ideas and products and messages and behaviours spread just like the viruses do."
"Connectors (cool hunter readers) play a critical role in the word-of-mouth epidemics that dictate our tastes and trends and fashions. They move up and down and back and fourth among all the difference worlds and subcultures and niches and levels. Their ability to span many different worlds is a function of something intrinsic to their personality, some combination of curiosity, self-confidence, sociability, and energy. Connectors is that by having a foot in so many different worlds, they have the effect of bringing them all together.
It's one of those rare books, so entertaining that you'll finish reading it in one day. The concept behind our new blog, which will be launched next month was inspired by reading this book, so we thank you Mr Gladwell for your incredible insight into the epidemic of social trends & word of mouth phenomena. A MUST READ
WHATS HAPPENING ELSE WHERE
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